Nicola Hobby is an international development and public health practitioner who made the unlikely leap to a startup technology consulting firm in 2015. She is an executive leader with 20 years of experience across a variety of roles and functions, she has supported a diverse set of clients in the international development digital sector, US Government agencies and tech start-up space. She has eleven years of experience in field based public health and health system strengthening initiatives and has worked in over 20 countries across Asia, Africa, and South America. Between 2011-2020 she led multiple institutional efforts to deploy DHIS 2 as an enterprise level MIS including acting as the Product Owner for PEPFAR’s DATIM system. After working in roles across research, monitoring and evaluation, information systems and analytic services, she has a wide perspective about how to harness the power of data and is devoted to empowering data consumers with skills and systems for impact. She is currently working as an independent consultant, supporting digital strategies for international development organizations.